The GENEPLUS partners combine over 100+ years of experience in the Brangus breed and unites many of the breed’s leading herds together under a single genetic alliance. The participating ranches and the cattle that now carry the GENEPLUS brand have been producing some of the breed’s leading genetics for over a quarter century.
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Chimney Rock Challenge Pen Show

Dear Fellow Brangus Breeder:
You are invited to the unique and exciting, GENEPLUS/Chimney Rock Challenge Pen Show, hosted by Chimney Rock Cattle Company. This activity will be held at the ranch near Concord, Arkansas on November 4, 2022. We challenge you to bring your best females and join in the fun and the opportunity by participating the first week in November. We are dedicated to bringing you great cattle, progressive marketing opportunities and wonderful hospitality, all at the extraordinarily beautiful setting at Chimney Rock Cattle Company in North Central Arkansas.

This event is designed to offer a little bit of everything for purebred breeders and commercial cattlemen alike. We will begin with a registered Brangus Female Pen Show on Friday morning and end the day with the GENEPLUS Female Sale on Friday evening followed by the GENEPLUS dinner and social. Saturday morning will begin with the 160 head GENEPLUS Bull Sale followed by the 300 head commercial female offering.

The Pen Show is open to all registered Brangus breeders as an avenue to promote their individual programs. Grand and Reserve Grand Champion winners, in the single pen divisions as well as the Grand and Reserve Champion pen of 2 will all have the opportunity to sell in the Registered Female Sale on Friday.  Please find enclosed an entry form for the Pen Show, a schedule and an information page.  Also note this year we have added a cash prize for the Champions and Reserves, as well as all exhibitors being entered into a drawing for 1 of 2 $500 Trans Ova credits, from our pen show sponsor, Trans Ova.

Just email us if you have any questions regarding the pen show.  We look forward to seeing you November 4th and 5th 2022 at the GENEPLUS at Chimney Rock event.



Chimney Rock
Cattle Company

P.O. Box 365
93 Delaney Dr.
Concord, Arkansas 72523
(318) 332-2341


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